New AIMS sponsor

The three-year agreement provides for working with AIMS to provide an innovative, personalised service to runners around the world until 2020.
Founded in 2002, the company have recently developed a cutting edge ‘Medal Laser System’ that provides runners with a personalised engraved record of their performance immediately after finishing the race.

The ‘Medal Laser System’ accesses the time recorded by the chip carried by each runner. The runner shows their bib number for engraving and within 6 seconds their name and finishing time is engraved on their medal. This provides a personalised memento of each runner’s achievement. The ‘Medal Laser System’ creates positive partnerships with races to bring their service to runners. Full details of the service can be found at http://www.medallasser.com.

Announcing the deal, AIMS President Paco Borao commented: “We are delighted to announce this partnership. I am sure that the ‘Medal Laser System’ will be of interest to our members and their runners and will help provide personalised mementos of their achievements.

Jorge Diaz, CEO of ‘Trofeos y medallas deportivas, S.L.’ commented: “We are very pleased to announce this partnership with AIMS. AIMS is the largest and most reputable distance race association, with members from over 112 countries, representing more than 400 of the world’s leading running events such as the New York City Marathon, the Berlin Marathon and where it all began in Athens, the Authentic. We look forward to working with AIMS Member Races to bring this personalised service to their runners around the world.”