18 April 2017, 4pm
The deal was announced at a press conference in China on 12 April 2017 headed by Paco Borao, President of AIMS, and Juchong Wang, President of Health Corporation.
Founded in 1984, Health makes a range of high quality sports shoes and sportswear.
AIMS also announced a separate agreement with Optimum Concepts, LLC. The USA-based company will assist AIMS to identify and secure sponsors in China that enhance the Association’s existing portfolio of partners. The deal was signed by Paco Borao, President of AIMS and Michael Chen, President of Optimum Concepts.
AIMS President Paco Borao commented: “We are delighted with these two agreements announced today, for several reasons: firstly, this partnership represents our common goal of promoting the practice of running at international level; secondly, Health will have the capacity to access the international sporting market, and thirdly, AIMS will have the chance to increase its membership in China, a country which has had extraordinary growth in the number of marathons and road races in recent years. This agreement is a win-win partnership. Our agreement with Optimum Concepts offers a more effective involvement of AIMS with Chinese Marathon organisers.”
Health Corporation President Juchong Wang commented: “We are extremely satisfied to have achieved this contract with AIMS because we believe that the running community represented by AIMS is the perfect complement to the quality of our products. Through this partnership we believe that we are opening the door to the international running community.”