TUI extends sponsorship of Palma Marathon until 2030

After the successful TUI Palma Marathon Mallorca 2024 edition, when TUI returned as the role of title sponsor after ten years, both parties have extended their commitment until 2030.With this renewal, both organizations aim to drive further growth and reinforce their presence in sports, tourism and leisure.

The renewal of the sponsorship will also put a greater focus on sustainability, inclusion, local collaboration and innovation with the aim of positioning it as one of the major in the European running world.

“We are very proud to continue our collaboration with TUI and strengthen our relationship with the global leader in the tourism industry,” said David Thompson, CEO of Kumulus. “This extension not only demonstrates the success of the collaboration over last year, but also our shared vision to grow the TUI Palma Marathon Mallorca even further in the years to come. As organizers we are aligned with TUI in fundamental values as environment care and customer satisfaction”.

“For TUI, the combination of sports, tourism and sustainability is simply perfect. As the TUI Palma Marathon Mallorca attracts both local and international audiences, we are very proud to continue supporting this iconic event for the Balearics and all of Europe. Together with Kumulus and our many partners on the island, we will continue working to enhance the experience for participants and spectators, ensuring that the marathon remains leading in terms of quality, innovation, and environmental responsibility”, says Magnus Hüttenberend, the Group Director responsible for TUI’s sponsoring activities.

Over the past few years, the event has grown in terms of the diversity of represented countries, reaching 76 nationalities in the last edition. The addition of TUI, a globally recognized brand committed to quality and excellence in the tourism industry, will allow us to increase this international and multicultural participation that we seek as an organization. Kumulus reaffirms its commitment to excellence and the highest quality standards in the organization of sports events.

This year, the TUI Palma Marathon Mallorca will celebrate its 21st anniversary and will continue to highlight the unique charms that Mallorca and Palma have to offer to participants and spectators providing unique experiences.

In the past edition the race surpassed 8,000 registered participants across the 3 distances with an outstanding 43% female participation, an unprecedented figure in Europe. Additionally, it once again stood out as the most international event with over 80% of participants coming from abroad, representing 76 nationalities, including a significant 36% from Germany and 20% from the UK.

The TUI Palma Marathon Mallorca will continue to be a recreational and sporting event, aiming to showcase the island and especially the city of Palma not only to participants but also to their companions providing different activities throughout the weekend.

Registrations for the 2025 edition are up 60% compared to last year and female participation continues increasing having reached now 47%. Packages for the TUI Palma Marathon Mallorca can be booked in all TUI retail shops worldwide as well as online in the TUI app.

TUI Palma Marathon Mallorca is organized by Kumulus, with the title sponsorship of TUI, the support of the City Council of Palma, co-financed with the Sustainable Tourism Tax fund of the Government of the Balearic Islands, support of the the Mallorca Tourism Foundation and the Consell de Mallorca and the collaboration and of Zafiro Hotels, 361º, Fornes Logistics, Ports de Balears, among others.