Vivek Singh will speak in Hanoi

Vivek Singh of Procam International will give a presentation entitled “India’s Marathon Movement: Transforming Mass Participation Events”.
Discover how India has transformed its marathon landscape into a vibrant platform for mass participation events, driving social change and promoting a culture of health and fitness.

India has witnessed a remarkable surge in marathon running, turning mass participation events into catalysts for social transformation and community engagement. Vivek Singh, Joint Managing Director of Procam International, will share insights into how marathons in India have evolved from niche sporting events to large-scale phenomena that unite diverse populations across the nation.

The presentation will delve into the strategies employed by Procam International to engage communities, promote health and wellness, and leverage technology for enhanced runner experiences. Attendees will learn about the challenges and successes in organizing some of the largest marathons in the world, such as the Tata Mumbai Marathon and the Airtel Delhi Half Marathon.