19 September 2024, 2pm
Marko Vasic, Running Unit Responsible, European Athletics
What trends do we see in 2024 that should shape us to be an industry going forward. Full Digitalisation of the work processes and need for SAP type of solutions. Mergers to secure cost effectiveness and market stability. Agreement on pricing at the right level across the industry. Diversification of events and services being marketed to the event focused runner. Trail running as the new marathon, do not miss the train. Unique branding strategy vs event franchising. Running cultures and brand typology (Hero, Citizen, Explorer, Adventurer).
#aimsworldcongress2024
The full agenda is on the Congress web site
https://vietnamheritagemarathon.com/en/web/aims2024/about-congress
Book now and be involved with the development of AIMS World Running.
Contact Gary@distancerunning.co.uk
WhatsApp 447789547279
Booking your hotel couldn’t be easier: https://vietnamheritagemarathon.com/en/web/aims2024/w/iframebookinghanoi
We look forward to seeing you there!
Follow the XXIV World Congress of AIMS in Vietnam 2024 channel on WhatsApp: https://whatsapp.com/channel/0029Vahhut37z4ke1UzV9D3S