Fattoria la Vialla and Mainova Frankfurt Marathon sign long-term agreement

The organizing team of the oldest German city marathon has been committed to sustainable event management for many years. Activities in the field of sustainable sporting events started in 2005 when sustainability was not yet “en vogue”. In 2014, the Mainova Frankfurt Marathon was awarded the “Green Award” for the world’s most environmentally friendly marathon by AIMS, the association of international road race organizers. The partnership with Fattoria la Vialla is an important part of the “Green Marathon” commitment.

With this long-term partnership, Fattoria la Vialla is setting an example for the promotion of a healthy lifestyle and environmentally conscious action. The Mainova Frankfurt Marathon and Fattoria la Vialla share the values ​​of community, health and sustainability, which makes this collaboration a perfect match.

Fattoria La Vialla is a family-run agricultural business in Tuscany. Today, the family cultivates 1,600 hectares of land using organic and biodynamic methods, which is the largest Demeter-certified area in Italy. They produce wine, extra virgin olive oil, pecorino, antipasti, sauces, pasta, biscuits, sweets, honey and vinegar – everything is made directly on the farm! In November 2023, Fattoria La Vialla was awarded the German Sustainability Award 2024.

The German Sustainability Award is the national award for excellence in sustainability in business, municipalities and research. With eight competitions (including the Next Economy Award for “green founders”), over 1,200 applicants and 2,000 guests at the events, the award is the largest of its kind in Europe. The award is given by the German Sustainability Award Foundation in cooperation with the federal government, municipal associations, business associations, civil society organizations and research institutions.

Fattoria La Vialla focuses its production on environmentally friendly circular economy, biodiversity and the preservation of fertile soils. Transparency and local production round off the company’s operations. The company has already achieved a positive carbon footprint and is committed to more organic farming on a social level.

“We warmly congratulate our friends on this great prize, which proves once again that good things prevail! By continuing our partnership, we can once again spoil the participants of the Mainova Frankfurt Marathon with the delicious products from Fattoria la Vialla. The partnership between Fattoria la Vialla and the Mainova Frankfurt Marathon promises a successful and sustainable future for both sides,” emphasizes Jo Schindler, race director of the Mainova Frankfurt Marathon. As part of the Fattoria la Vialla Pasta Party, 2 tons of organic pasta and 1,900 liters of organic sauce from Fattoria La Vialla will be given to the participants. Each portion of pasta with sauce uses 430 grams less CO² than the comparable product from a conventional manufacturer.

In addition, the organizer plants olive trees on the estate in Tuscany every two years. The trees that have already been planted bind 240 tons of CO² per year, they produce oxygen, regulate the water balance and reduce soil erosion. “Fattoria La Vialla is a great partner of the marathon. The olive trees bind more CO² per year than we cause with our trips as organizers during the year and the trips of all our top athletes to Frankfurt. We are very happy about that,” emphasizes Jo Schindler.