TUI becomes title sponsor of Palma Marathon

Kumulus, the organizing company of the prestigious Palma Marathon Mallorca, is pleased to announce that TUI, a global leader in the tourism industry, is joining as the main sponsor of the event starting in 2024. This exciting development will further strengthen the position of the race as one of the most prominent events on the European running calendar.

TUI was the driving force of the first eleven editions of the event, previously known as the TUI Marathon, and is now returning as the title sponsor and exclusive distribution partner for the 20th anniversary race in 2024, as well as the 2025 and 2026 editions, which are organised by Kumulus.

“We are delighted to welcome TUI as our new title sponsor,” said David Thompson, Kumulus CEO. "Over the past few years, the event has grown in terms of the diversity of countries represented, reaching 76 nationalities in the last edition. The addition of TUI, a globally recognised brand committed to quality and excellence, will allow us to increase this international and multicultural participation that we seek as an organization. Kumulus reaffirms its commitment to excellence and the highest quality standards in the organization of sports events.”

Travel packages encompassing flights, hotel, race registration and exclusive experiences will soon be bookable throughout Europe exclusively via TUI.

“Nothing is as emotional as travelling – except sport, of course. This sponsorship initiative will support TUI’s growth through the strong combination of sports and travel, and the additional visibility of an internationally successful sports event. Together with our destination partners, we want to create sports and leisure experiences that encourage people to travel, appeal to new and existing customers, and that can be booked as packages via all our sales channels.” added Sebastian Ebel, TUI Group CEO.

In the past edition, the Palma Marathon Mallorca surpassed 7,000 registered participants across the three distances (9, 21, and 42 kilometers) with an outstanding 43% female participation, an unprecedented figure in Spain. Additionally, it once again stood out as the most international event in the European running scene, with over 80% of participants coming from abroad, representing 76 nationalities, including a significant 36% from Germany and 20% from the UK.

The TUI Palma Marathon Mallorca will continue to be a recreational and sporting event, showcasing the island and city of Palma to participants and their companions. The event will feature free cultural activities throughout the weekend, including a Ball de Bot exhibition, concerts at the Expo in Parc de la Mar, Pasta Party, Friday’s Breakfast Run, and the final event celebration.

The TUI Palma Marathon Mallorca is organised by Kumulus with the support of the City Council of Palma, and the backing of the Balearic Islands Tourist Strategy Agency and the Recovery, Transformation, and Resilience Plan of the Government of Spain, as well as the Mallorca Tourism Foundation and the Consell de Mallorca. The TUI Palma Marathon Mallorca also enjoys the collaboration and sponsorship of Zafiro Hotels, 361o, Fornes Logistics, Ports de Balears, among others.

The TUI Palma Mallorca Marathon takes place on October 20th, 2024. The 42km course follows the coastal path near Palma de Mallorca and enters the city centre, with participants passing key architectural landmarks, including the Cathedral, La Llotja and Es Baluard. If a marathon is a step too far, runners can also opt to enter the half marathon or a 9km course. For more information and to register: https://www.palmamarathonmallorca.com/