hella hamburg halbmarathon has new charity partner

As if that wasn’t enough reason to celebrate, Hinz&Kunzt The Hamburg Street Magazine will now be the official charity partner of the event. When registering, participants have the opportunity to make a voluntary donation to the social project.

The monthly Hinz&Kunzt is Germany’s highest-circulation street magazine and does lobbying work for the homeless and socially disadvantaged people. The magazine is created by professionals and distributed by people in precarious life situations. People with few opportunities on the job market are offered unbureaucratic employment, which also promotes contact between the homeless and others. In this way, fears of contact between rich and poor are reduced.

The continued existence of the non-profit self-help project depends on the support of third parties. The majority of the funds required come from donations. Only a third comes from advertising and sales revenue. The magazine, which also celebrated its 30th anniversary last year, is pleased about the collaboration. “Every donation is a sign of solidarity and sets an example against poverty and exclusion,” said Sybille Arendt, press spokeswoman for Hinz&Kunzt.

The organizer BMS The Running Society is also proud to have a charitable institution on its side. “We were looking for a suitable partner with whom we have a long tradition and proximity to the street. Hinz&Kunzt not only makes an important contribution to the integration of socially disadvantaged people, but through its sales model it also promotes the reduction of prejudices against the approximately 2,000 homeless people living in Hamburg. We are hoping for a large donation cheque, which we can present to the social employment project on behalf of the participants on the 30th anniversary,” said Steven Richter, managing director of the race organisation.

At this point in time, more than 6,600 active participants have registered. More will be added by June 30, 2024. On the day of the event, over 12,000 athletes from all over the world are expected. The hella hamburg half marathon would thus underline its position as the second largest event of its kind in Germany behind the Berlin Half Marathon.