Running is human, says new Lisbon campaign

Scheduled for March 10, 2024, the EDP Lisbon Half Marathon, which holds the world record for the distance with a time of 57:31, has launched its new promotional campaign with the motto “Running is Human”.

The campaign for this SuperHalfs Series race aims to remind us, that despite the impact and uncertainties that artificial intelligence has generated in society, there are things that only humans can do and running and taking part in races are two good examples.

With the aim of once again bringing together 35,000 participants in the races on Saturday and Sunday, March 9 and 10, the “Running is Human” campaign will be present on the main digital channels Facebook, Instagram, YouTube and Google.

The campaign for the 2023 edition, “Come and break your record with us” had an impact on more than 4.7 million unique users and generated more than 1.4 million interactions (likes, shares, and comments). The race organization hopes to surpass these results in 2024.

Official vídeo “Running is Human”: https://youtu.be/CbfMrLMKR2I?si=ab92gfCAut25g3G0

Official Portuguese version : https://youtu.be/CbfMrLMKR2I