11 April 2023, 10am
The BAA Boston Marathon recently announced that their long-time sponsor, the John Hancock Insurance Company, will cease to sponsor the race following this year’s event on 17 April 2023.
Their place will be taken by the Bank of America which becomes the presenting partner of the Boston Marathon and other BAA events from 2024, with an agreement lasting for the following 10 years.
B.A.A. President and CEO Jack Fleming said, “We will work together to enhance one of the world’s great participatory sporting events. Bank of America will partner with us at every stage to grow, broaden and innovate new pathways in running.”