SuperHalfs race series to drive mass participation

The organisers of the Championships in Riga (WRRC Riga 23) are certain that the collaboration with the SuperHalfs half-marathon series will help recreational runners across the globe discover the opportunity to be part of the World Championships in Riga. Riga is preparing to welcome thousands of recreational runners from at least 100 countries to the World Athletics Road Running Championships, and the communications support from SuperHalfs will certainly help achieve this goal.

Sašo Belovski, managing director of SuperHalfs, comments: “Riga is fortunate not only to host the inaugural World Athletics Road Running Championships and mass races, but also to offer runners the opportunity to take part in three mass races over the championships weekend – half-marathon, 5km, and road mile. At SuperHalfs, we are all about encouraging runners to participate in beautiful running adventures, and the WRRC Riga 2023 will undoubtedly be an unmissable experience in 2023!”

The collaboration between WRRC Riga 23 and SuperHalfs will involve communications support through all of SuperHalfs and member races’ channels encouraging running at the World Championships in Riga.

Aigars Nords, the head of the Local Organizing Committee WRRC Riga 2023, commented: “The biggest challenge for us as the organizers of the inaugural World Athletics Road Running Championships is to help recreational runners get used to the idea that anybody can participate in a mass race at the world championships. We believe that our collaboration with SuperHalfs will help us get this message across and persuade running enthusiasts to come and test themselves in Riga in 2023!”

Any recreational runner can register for the road mile (1609m), 5km and half-marathon distances of the World Athletics Road Running Championships in Riga on the official website www.riga23.org.

A special promotional code RIGA23SUPERHALFS015 entitles you to 20% off the cost of entry valid until 28 February.