hella hamburg halbmarathon keeps its name

The North German soft drink manufacturer Hansa Mineral Springs has extended the partnership of its brand hella with the Hamburg events company.

When the cooperation with hella began in 2004, the event had around 2,500 participants. Nowadays there are five times as many registrations. Before the pandemic, the event through the streets of the metropolis on the River Elbe was one of the biggest of its kind. The record was set in 2018 when a total of 12,320 running fans joined the “21km party”. That year only Berlin attracted more runners to a half marathon course.

Increasing numbers of participants have also led to greater challenges for the organisers. BMS founding partner Karsten Schölermann looks proudly at the development of the race and remembers the beginning of the partnership: “From the very beginning the engagement was of extraordinary quality and scope. We are delighted to have had a reliable partner who has accompanied us on the journey.”

In the coming year they hope to carry on this success story. Due to the pandemic the hella hamburg halbmarathon had to be cancelled in 2020 and 2021. Nonetheless, people still ran: with the aid of an app, the event were held in a digital form. Participants could run a distance of their choice and upload their result online. Starting numbers, medal, shirt and other accessories could be ordered if desired. Of course, the starter box included a bottle of a hella drink.

In 2022 all participants should finally be able to start together in the centre of Hamburg. BMS’ general manager Steven Richter is optimistic: “Especially at times like this it is of great significance for us to know we have a stable partner at our side. We are pleased that hella has supported us throughout the pandemic and will continue to do so through future challenges.”

At hella they are delighted at the continuing co-operation. “We value the many years of collaboration with BMS greatly and are looking forward to actively supporting the hella hamburg halbmarathon – to shaping it and to refreshing it with tasty hella drinks,” says Annette Kreidler, marketing manager of Hansa Mineral Springs.

How exactly the 28th hella hamburg halbmarathon will take place, will be known on Sunday, 26th June 2022. Registrations are already open.