12 May 2021, 9am
Speaking about her appointment, Haile Gebrselassie, Patron of the Great Ethiopian Run, said: “This is a great opportunity for Dagi to lead the company. She is a very humble person, but she is also very smart. She has a wonderful gift of empowering others to do their work well. We are lucky to have her to lead us in the next phase of our work.”
Having started to work for the company 17 years ago, Dagmawit is also Great Ethiopian Run’s longest-serving employee. Over many years she has masterminded the company’s work of mobilising large numbers of participants to register for their races. As a passionate lover of Ethiopian music, she has also been instrumental in bringing live music bands to the events and two years ago worked with an Ethiopian dance group to introduce a unique dance routine as part of the participant warm-up for the international 10km.
Former General Manager Richard Nerurkar recalls how Dagmawit has also been passionate about making a success of the annual women’s run: “From her earliest years she was totally committed to seeing this race grow into what it has now become. She loves creating enjoyment for our participants. Another example of this is our annual Pasta Party which nowadays has the feel of a special Gala Dinner. But what I value most about Dagi is the way she takes care of others. For the past 17 years she has been the glue which has kept us together as a happy and successful team.”.
The same point is made by Dagim Teshome who as Operations Director has worked closely with Dagi for the past 14 years. “With Dagi, nothing she does is about herself. It’s about our races and our team. It’s about us as an organisation and about us doing something for Ethiopia.” Ruth Duncan, who has worked as part of the Event Hospitality Team for the past 17 years, said: “Dagi is the perfect person to take over the driving seat at Great Ethiopian Run. Her friendly professionalism and passion for sharing Ethiopia’s running culture have been central to the way in which our races have sent out so many positive messages about Ethiopia and its welcome to the outside world.”
Dagmawit’s popularity outside the office has also been evident in tributes made by those who know her both as a person and as an event professional. Chachi Tadesse, one of Ethiopia’s well-known singers who regularly attends races organised by Great Ethiopian Run, commented: “Dagi is a wonderful person to be around – always positive, totally committed and incredibly humble. I’m excited to see how she will lead the organisation and the new ideas she will bring to her work.” Hannah Gebreselassie, an Ethiopian sports journalist, was equally upbeat when she heard about the appointment. “I was over the moon when I heard this news. Dagi will have her own special style of leadership and will want to help others do their work well.”